Are you one of the 70 percent of workers who look at their phone within 30 minutes of waking up? Having trouble keeping up with emails, notifications, messages, alerts, feeds, data, and information?
Would you like a little help? How about using a personal assistant?
No longer a perk only for the super-rich or business executives, for most of us, a personal assistant is as close as our pocket or purse.
For years, we have had access to our own intelligent assistant (IA). We carry IAs around on our laptops (Microsoft's Cortana); phones (Google Assistant, Apple's Siri, Samsung's Bixby); and smart speakers (Amazon's Alexa and Baidu's Little Fish). There are an estimated one billion IA-enabled devices in the world today. With smartphone penetration in the UK and US approaching 70 percent, it is easy to believe that there will be as many intelligent assistants as human beings in just a few years.
The capabilities of IAs have increased over the last few years, and yet most consumers do not use them, spending only a few minutes a month with them. We are not yet used to the idea that an IA is the answer. So, why is this?
Part of the reason is that, for several years, the hardware and software has not quite been up to the task. Though Siri has been around since the iPhone 3 (2009), it is only in recent years that a coordinated app ecosystem and ever-increasing processing power has addressed many previous performance deficiencies.
For others, loss of privacy and data is a limiting factor. However, given that consumers buy 10 million smart speakers every quarter, knowing that these devices listen to every word we utter in our homes, those concerns seem minimal. Marc Zao-Sanders "The Productivity Booster You Have in Your Pocket, But Probably Don't Use" www.hbr.org (Jul. 19, 2018).